Positioning audit
3 weeks ago
Twelve months of Amazon search data, on the fly. Usually under a minute.
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Where the product stands today
An audience is a group of searches that express the same buying intent. The closer a bubble sits to the centre, the closer that intent is to the product. Its size is the market's search volume, its blue ring the share of clicks the product captures, its orange ring the share of sales. Click to open an audience.
Where the revenue comes from
Monthly revenue split across audiences, then the same read on the advertising side, which needs the Amazon Ads account connected.
Audiences worth pursuing
Ranked by the gap between what the product sells and what it captures. At the top, those where it converts well without being visible enough: sales already within reach. Open a row to see its searches.
What the market searches for without finding this product
Rebuilt in reverse: we start from the competitors present on your searches, pull all of theirs, and remove the ones you already show on. The relevance tag is a first sort, not a verdict: it reads the search against the product's category, and the edge cases are yours to judge.
How each audience moved over twelve months
Click share and sales share share the left axis, so they can be read against each other. Search volume is a different unit: it sits behind as a shaded area with its own scale on the right. Pick an audience below.
Competitive landscape
Click share for each player, measured only on the searches it shares with this product and weighted by how often those searches are typed. Their price sits underneath, so you can see what they take the traffic with. Click a card to open it on Amazon.
The roadmap
Connect the ads first, so the rest is decided on the whole picture. Then what blocks, then one audience a week, best converting first.