PPC Assist | Intuitive PPC Assistant to run profitable Amazon Ads
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New · Amazon Ads + Seller MCP

Plug Amazon Ads + Seller into your AI in 60 seconds.

The PPC Assist MCP exposes 50+ ready-to-use tools to Claude, ChatGPT, Cursor or any MCP client — read performance, edit strategies & rules, propose changes, execute with one click. No Python, no token juggling, no Excel.

Book a demo

15-min live walkthrough · OAuth setup · Amazon Verified Partner

Works with every MCP-compatible client

C
Claude Desktop
G
ChatGPT
>_
Cursor
✦
Gemini
W
Windsurf
MCP
Any MCP client
Amazon Ads verified partner
Amazon partner network
The comparison

Why not just use Amazon's official MCP?

We actually built a free course on the Amazon Ads MCP — so we could show you exactly what's missing.

Free course · Connect Amazon Ads to Claude via MCP

Amazon's Ads MCP (raw)

Ads only

No Seller Central, no Brand Analytics, no organic data.

OAuth you manage

You handle refresh tokens, marketplace IDs, profile IDs manually.

Local Python setup

Requires Python, venv, uv, config files — friction every update.

No business context

LLM has no clue about your COGS, TACOS targets, or goals per ASIN.

Read-heavy

Write operations are raw API calls — no confirmation UX, no audit log.

No strategies

You re-teach your AI what a good bid adjustment looks like every session.

PPC Assist MCP

Recommended

Ads + Seller unified

Campaigns, search terms, SQP, listings, BSR, buy-box — one MCP.

One OAuth click

We manage refresh tokens, stores, marketplaces, users & scoping for you.

Zero local install

Paste one URL into Claude/Cursor — works on any OS, any device.

Knows your business

COGS, TACOS targets, ASIN goals, playbook & long-term memory baked in.

Safe write tools

16 propose_* tools with confirmation cards, store-scoped & audit-logged.

Full strategy CRUD

Create, edit and apply rule-based strategies — 19 dedicated automation tools.

The tools

50+ tools your AI can call

Organized in 7 categories — from raw data to strategy CRUD. All scoped to your store, all auditable, all typed.

Read

Query anything across your Amazon Ads + Seller account, in plain English.

9
  • get_account_overview

    Spend, sales, TACOS, ACOS & trends across all campaigns

  • get_campaigns

    Sponsored Products / Brands / Display with filters

  • get_keywords_performance

    Keyword-level spend, clicks, conversions, CPCs

  • get_search_terms

    Raw search term report with spend & conversions

  • get_product_performance

    ASIN-level ads + organic performance

  • get_search_query_performance

    Amazon Brand Analytics SQP data per ASIN

  • get_listing_details

    Title, bullets, price, BSR, rating, buy-box

  • get_pending_actions

    Suggestions waiting for approval

  • get_playbook

    Your account playbook & account strategy

Write — Amazon Ads

The LLM proposes, you confirm in one click — every change pushed to Amazon is scoped & audit-logged.

9
  • propose_update_bid

    Change a single keyword or product target bid

  • propose_bulk_update_bids

    Batch bid updates (hundreds in one confirm)

  • propose_set_state

    Pause / enable / archive campaign, ad group or keyword

  • propose_update_campaign_budget

    Adjust daily budget on Sponsored Products

  • propose_update_campaign_name

    Rename a campaign safely

  • propose_add_targeting

    Add keyword / ASIN / category target with bid

  • propose_add_product_ad

    Add an ASIN or SKU as a product ad

  • propose_add_ad_group

    Create a new ad group with nested targets & ads

  • propose_create_campaign

    Full SP campaign scaffold — campaign + ad groups + ads + targets

Suggestions

Drop suggestions straight into the PPC Assist inbox — humans validate them inside the app, not on Amazon.

5
  • create_budget_suggestion

    Propose a daily-budget change as a TO_CONFIRM Action

  • create_bid_suggestion

    Single-keyword bid suggestion for review in the UI

  • create_bulk_bid_suggestions

    Hundreds of bid adjustments in one validation batch

  • create_state_suggestion

    Suggest pausing/enabling a campaign, ad group or target

  • create_search_term_target_suggestion

    Promote a search term as keyword target / negative

Discover

Find uncovered campaigns, un-advertised products and active strategies.

4
  • list_strategies

    Library of ready-to-use PPC strategies + your personal ones

  • list_applied_strategies

    What's currently bound on this account & scope

  • get_campaigns_without_strategy

    Identify campaigns not yet covered by automation

  • get_products_without_campaigns

    ASINs ready for Launch Assist

Strategies & Rules

Full programmatic CRUD on the PPC Assist automation engine — same data model as the UI, zero divergence.

7
  • create_ppc_strategy

    New personal strategy (title, goal, default bid…)

  • update_ppc_strategy

    Edit an existing strategy metadata

  • delete_ppc_strategy

    Remove a personal strategy (gate-checked)

  • add_rule

    New rule: target type + triggers + conditions + action

  • update_rule

    Replace a rule's conditions & action wholesale

  • delete_rule

    Drop a rule + its pending suggestions

  • propose_set_rule_mode

    Switch a rule between confirmation ↔ auto (chat-confirmed)

Apply & control

Bind a strategy to a country, a list of campaigns, a product or a group — and switch modes on the fly.

8
  • propose_apply_strategy_to_countries

    Apply to one, several or all marketplaces (chat-confirmed)

  • propose_apply_strategy_to_campaigns

    Bind explicit campaign IDs (chat-confirmed)

  • propose_apply_strategy_to_product

    Single-product scope, with launch assist fallback

  • propose_apply_strategy_to_group

    Apply to a product group (shared campaigns)

  • update_strategy_apply

    Edit target TACOS or auto-rules of an apply row

  • propose_set_strategy_apply_mode

    Flip an apply between auto / confirmation / custom

  • remove_strategy_apply

    Unbind a single scope

  • propose_disable_strategy_for_store

    Kill switch — remove every apply for a strategy

Account memory

Keep your AI grounded in your actual goals, COGS and long-term decisions.

7
  • get_account_strategy

    Read the strategy JSON (goals, targets, positioning)

  • update_account_strategy

    Let the LLM persist strategic decisions

  • update_agent_memory

    Long-term memory for the assistant

  • set_product_cogs

    Set COGS so TACOS & net profit stay accurate

  • get_product_goals

    Per-ASIN goals (launch, scale, harvest, defend)

  • get_missing_data

    What the LLM still needs to know

  • import_strategy_from_store

    Copy a complete strategy from another of your stores

How it works

From sign-up to chat in 60 seconds

Step 1
~20s
Amazon Ads ● Connected
Seller Central ● Connected

Sign up & connect

Create your account, authorize Amazon Ads + Seller Central via OAuth. We handle tokens, refresh, and scope forever.

Step 2
~background
● sync Campaigns
● sync ASINs
● sync Search terms
● sync COGS
● sync Playbook
● sync Strategy

We structure your data

Campaigns, ASINs, search terms, COGS, playbooks and strategy are indexed and normalized into one clean schema.

Step 3
~40s
// claude_desktop_config.json
{
"mcpServers": {
"ppc-assist": {
"url":
"https://ppcassist.com/mcp"
}
}
}

Paste into your AI

Copy your personal MCP URL into Claude Desktop, Cursor, ChatGPT or any MCP client. Start chatting with your account.

60s

Setup time, OAuth included

50+

Tools exposed to your AI

2

Data sources (Ads + Seller)

100%

Actions require your confirmation

What's included

Built for serious sellers.

All MCP tools, all your stores, every AI client. We'll walk you through it on a 15-min call.

MCP Plan

Your Amazon Ads + Seller data, in every AI you use.

New

All 50+ MCP tools

Amazon Ads + Seller Central

Brand Analytics (SQP) included

Unlimited AI clients

Multi-marketplace

OAuth · no local install

Confirmation + audit log

Chat support

Book a demo

15 minutes · Live walkthrough · No commitment

Still have questions?

Or ask us on the chat below — we reply within a few hours.

What exactly is the PPC Assist MCP? +

It's a Model Context Protocol server that plugs your Amazon Ads + Seller Central data directly into Claude, ChatGPT, Cursor, or any MCP-compatible client. Your AI can query performance, propose changes, and execute them — all scoped to your store, always with your explicit confirmation.

How is it different from connecting Amazon Ads MCP directly? +

Amazon's official Ads MCP only exposes Ads data, requires you to manage OAuth refresh tokens manually, and doesn't know anything about Seller Central, COGS, TACOS, or your organic performance. PPC Assist MCP is a single OAuth click — you get Ads + Seller + Brand Analytics + product margins + playbooks + write tools — all unified. We even made a free course walking you through the raw Amazon Ads MCP so you can compare for yourself.

How long does the setup take? +

Under 60 seconds. Sign in, authorize via OAuth once, paste the server URL into Claude Desktop / Cursor / your client. That's it. No local install, no Python environment, no key rotation.

Is it secure? Can the LLM wreck my account? +

Every Amazon-facing write tool returns a confirmation card — nothing hits Amazon Ads until you click Confirm. Broad-impact actions on PPC Assist (applying a strategy to several countries, switching a rule to fully-auto, killing a strategy) also require a confirmation card. Internal config (creating a strategy, editing a rule) is gate-checked server-side with the same authorization as the UI. Every action is scoped to your store, validated server-side, and logged to an audit trail. The LLM cannot forge store or user IDs.

Which AI clients are supported? +

Any MCP-compatible client: Claude Desktop, Claude.ai, Cursor, Windsurf, Continue, Zed, Cline, and custom clients using the MCP SDK. We also expose the same tools inside our own chat UI if you don't want to leave the browser.

Can I upgrade to the full platform later? +

Absolutely. The MCP plan is a gateway — all your data, strategies, and history transfer seamlessly if you upgrade to AI Assistant, Human Assistant, or Managed.

Stop copy-pasting Amazon data into ChatGPT.

Give your AI native, live, structured access — for less than one hour of a PPC specialist.

Book a demo