Amazon sellers turned
software provider.
PPC Assist started to solve problems we ran into ourselves. To this day, we are still users of our own platform.
Nassuf Mmadi
Founder & CEO
Antoine Baur
Lab Manager
David Chabot
PPC Expert
Kyle Hazan
UX Designer
Nerio Ramirez
Ecom Designer
Sergio Gual Cárdenas
PPC Assistant
Gurkan Taner
Software Engineer
Sorin Trimbitas
Software Engineer
Jillys Gbaguidi
Creative Director
Boris Olivier
China Acquisition
Sémiou Adé
Graphic Designer
The numbers
PPC Assist in numbers.
2021
Founded — 5 years shipping for Amazon sellers
2,500+
Amazon stores connected to the platform
$45M+
Ad spend managed through PPC Assist, last 12 months
23
Amazon marketplaces — every one of them, from the US to Japan
Amazon Ads Verified Partner
Reviewed and listed by Amazon, twice over.
Backed by TinySeed
The #1 accelerator for bootstrapped B2B SaaS, since 2024.
The journey
From one seller's spreadsheet to thousands of stores.
-
2019
Selling yoga mats on Amazon
Nassuf runs his own store, and burns his evenings on PPC spreadsheets.
-
2021
PPC Assist is founded
The internal tool becomes a product. First sellers connect their stores.
-
2023
Started the service
Antoine joins to lead the Lab: hands-on PPC for handpicked sellers, driving innovation for the software.
-
2024
A six-person team
David and Jillys join. Six of us now, to move the software and the content faster.
-
2024
First user meetup, Paris
Our community meets in person for the first time.
-
2025
Backed by TinySeed
The #1 accelerator for bootstrapped B2B SaaS.
-
2026
On the road
Prosper Show Las Vegas, Ecom Mastery Nashville, Paris in July.
-
2026
Kong goes live
Our AI assistant, specialised in Amazon PPC.
-
2026
PPC Assist Connect
Our experts and agencies matched with our sellers, from inside the product.
On the map
6 countries, one team.
We're a multi-cultural team, spread across 5 time zones. Yes, organising a live meeting is a challenge!
Nassuf Mmadi
Founder & CEO — Grand Baie, Mauritius
Tore his ACL in ten minutes of squash.
Antoine Baur
Lab Manager — Mérida, Mexico
Trained to be a footballer, became the Griezmann of PPC.
David Chabot
PPC Expert — Mont-Saint-Michel, France
Two-time Ironman finisher.
Kyle Hazan
UX Designer — Paris, France
UX designer, judoka, and he codes.
Nerio Ramirez
Ecom Designer — Mexico City, Mexico
Not afraid of being replaced by AI.
Sergio Gual Cárdenas
PPC Assistant — Mérida, Mexico
A creative at heart who runs on numbers.
Gurkan Taner
Software Engineer — Strasbourg, France
Street workout, every single day.
Sorin Trimbitas
Software Engineer — Pitesti, Romania
Passionate about basketball and mountains.
Jillys Gbaguidi
Creative Director — Calavi, Benin
The magician behind all our videos.
Boris Olivier
China Acquisition — Dengfeng, China
Left France for China at 17 to become a Shaolin.
Sémiou Adé
Graphic Designer — Porto-Novo, Benin
Has the soul of a philosopher.
11 of us, across 6 countries.
In the open
We publish what we know, every week.
150+
Long-format videos — podcasts, tutorials, case studies.
The community
Every six months, we meet in person.
Team and users in the same room, for two days of Amazon Ads, hard questions and dinner. No badge scanning.
What's next
December 2026 — Paris, France Next
Our winter meetup. Sellers, agencies and the whole team, in one room.
March 2027 — Las Vegas, USA
Prosper Show. Find us at the PPC Assist booth.
July 2027 — Mauritius
The seller retreat. A week of work and workshops with the team.
Talk to us
Want to learn more?
Whether you want to join us, understand what we do, or work together — start a chat or book a call. Someone on the team answers, not a bot.
Or find us on LinkedIn.