About
Ex-Amazon Seller who struggled too much with PPC. Founder of PPC Assist
Nassuf Introduction: Why Amazon Sellers Are Getting Suspended More Than Ever in 2025 Amazon seller suspensions have reached alarming levels in 2025, with policy enforcement becoming stricter than ever before. Chris McCabe, who spent six years on Amazon’s seller performance and policy enforcement teams, reveals a troubling reality: “There are a lot of marketing approaches or
Nassuf Introduction: David Miller’s Expert Guide to Amazon Brand Protection in 2025 When success strikes on Amazon, so do the copycats. As David Miller, an experienced Amazon seller attorney with nearly a decade of expertise in intellectual property and brand protection, explains in our latest expert interview, “When a brand is seeing success, that’s when others
Nassuf Introduction: Why Amazon Sellers Can’t Afford to Ignore AI in 2025 The competitive landscape on Amazon has fundamentally shifted in 2025. As Joanna Lambadjieva, AI expert and founder of Amazing Wave, warns in her recent interview: “If you are not using something like ChatGPT Deep Research, you’re missing out. If you’re not using your Amazon
Nassuf Introduction: Why 2025 Is Make-or-Break for Amazon Sellers The Amazon marketplace landscape has fundamentally shifted in 2025, creating both unprecedented challenges and opportunities for sellers. What once worked with simple keyword optimization and standard PPC campaigns is no longer sufficient to maintain competitive advantage in today’s saturated environment. Amazon’s algorithm has evolved dramatically, now heavily
Nassuf Introduction: Alexander Ramelow’s Data-Driven Amazon Advertising Philosophy In the rapidly evolving landscape of Amazon advertising, Alexander Ramelow stands out as a performance-driven pioneer whose data-centric approach has consistently delivered results for over 40 brands across Europe. As the founder of a German-based Amazon agency, Ramelow has developed a philosophy that challenges conventional wisdom about campaign
Nassuf Introduction: Your Prime Day Game Plan for Maximum Profits Think Prime Day equals thin margins and minimal profits? Sean Stone, founder of a successful Amazon PPC agency with over 8 years of Prime Day experience, is here to shatter that misconception. As someone who’s navigated Prime Day transformations from a two-day event to 2025’s extended
Nassuf Introduction: From Amazon Seller Success to Hiring Disasters – Why Getting Your First Hire Right Matters Every Amazon seller’s growth story includes that pivotal moment when doing everything yourself becomes impossible. For Lada Khazanov and her husband Pavel, founders of what would become Talents Boutique, that reality hit hard when their first hire walked away
Nassuf Introduction: From Stay-at-Home Mom to Managing 35+ Brands Elizabeth Greene’s journey exemplifies how passion and necessity can create extraordinary success in the Amazon ecosystem. Starting as a homeschooling mother of six, Greene discovered Amazon selling while searching for online opportunities that would allow her family to work together. Her initial success as a seller—particularly with
