About
Ex-Amazon Seller who struggled too much with PPC. Founder of PPC Assist
Nassuf Introduction: Why 2026 is the Year Amazon Sellers Must Embrace Meta Ads Amazon’s advertising stranglehold on sellers has reached a critical tipping point in 2026. The platform’s advertising business is exploding at 3x the rate of retail sales growth, creating an unsustainable environment where small sellers are forced to pay increasingly steep fees just to
Nassuf Introduction: From $50 Million Seller to Agency Pioneer In the constantly evolving world of ecommerce, few leaders can claim the unique perspective of Abe Chomali. His journey reads like a comprehensive history of digital commerce itself—beginning with magazine advertisements in 1991, transitioning through Yahoo stores in 1999, and ultimately building a $50 million annual ecommerce
Nassuf Introduction: How ClearAds Found $80K Hidden Monthly Sales with Claude AI In a groundbreaking discovery that’s reshaping how Amazon agencies approach advertising analytics, George Maressa, founder of ClearAds, recently uncovered $80,000 in hidden monthly sales for a client using Claude AI’s advanced integration capabilities. This revelation came through connecting Claude to Amazon Ads via the
Nassuf Introduction: From TV Reporter to Amazon Empire Builder Picture this: You’re standing in the middle of Wisconsin’s biggest blizzard in a decade, your earpiece unplugged, staring blankly into a camera with nothing to say. For most people, this would be just an embarrassing moment. For Steven Pope, it became the catalyst that transformed him from
Nassuf Introduction: The Amazon Seller’s Crossroads in 2026 Picture a seller doing $5 million in revenue on Amazon today—thriving, confident, and seemingly untouchable. Fast-forward two to three years, and that same seller could be struggling to maintain $500,000 in sales, wondering what went wrong. As Kevin King warns in his Expert Nuggets interview, this dramatic decline
Nassuf Introduction: From Corrections Officer to Creative Strategist Not every successful Amazon creative strategist started with a traditional marketing background. John Aspinall’s journey from the harsh realities of Rikers Island as a corrections officer to becoming a leading voice in Amazon creative strategy proves that diverse life experiences can be powerful assets in ecommerce. “Sales is
Nassuf Introduction: Why India Sourcing Could Be Your Next Game-Changer in 2026 The sourcing landscape for Amazon sellers is shifting dramatically. As Lokesh Parashar, “The India Expert” with 32 years of international business experience, emphasizes: treating India sourcing “just like a marriage” rather than a simple transaction could be the key to unlocking significant opportunities in
Nassuf How to Reduce API Costs by 75% and Optimize Your Integration Strategy Amazon’s announcement about upcoming SP-API pricing changes has sent shockwaves through the seller tools ecosystem. Starting January 31, 2026, Amazon will charge a $1,400 annual subscription fee for all third-party developers, followed by monthly usage fees beginning April 30, 2026 based on GET API call volume.
