About
Ex-Amazon Seller who struggled too much with PPC. Founder of PPC Assist
Nassuf Introduction: Why Amazon is Getting Harder in 2026 (And What to Do About It) If you’re feeling like Amazon is getting increasingly challenging as we move into 2026, you’re not alone. The platform is squeezing sellers from every angle with rising ad costs, new fees averaging an additional $0.08 per unit, and intensifying competition that’s
Nassuf Introduction: When High-Performing Products Suddenly Stop Selling Picture this: You’re crushing it on Amazon. Your product just hit #1 best-seller status, generating 50+ units daily with optimized PPC campaigns and healthy profit margins. Then, without warning, everything collapses. Sales plummet from 50 units to just 2-3 per day in a matter of weeks—an 80% drop
Nassuf Introduction: Why Amazon Account Suspensions Are Every Seller’s Nightmare Every Amazon seller’s worst fear materialized without warning: a sudden account suspension that can destroy years of hard work overnight. As Or Shamosh reveals in our interview, after handling nearly 4,000 successful reinstatements over the past decade, the devastating reality is that most sellers receive zero
Nassuf Introduction: The Great Amazon PPC Debate – Manual Control vs AI Automation In the rapidly evolving Amazon advertising landscape of 2025, a fierce debate continues to divide PPC professionals: should sellers embrace the wave of AI-powered automation tools, or double down on manual campaign management? This fundamental tension has reached a tipping point as automation
Nassuf Introduction: Why Packaging Design Can Make or Break Your Amazon Success Many Amazon sellers make a critical mistake: they assume packaging doesn’t matter for online sales. As branding expert Kitty Lai reveals in our Expert Monday discussion, this misconception can cost you dearly. “I think a lot of brand owners actually don’t think packaging is
Nassuf Introduction: Fast-Track Your Amazon Product Launch in 2025 The Amazon marketplace in 2025 has fundamentally shifted from the days when sellers could rely on review manipulation groups or simple keyword stuffing to achieve rankings. As Marcel Marculescu from IntelliRANK Agency emphasizes in our latest Amazon Expert Monday interview, “The fastest way to rank is through
Nassuf Introduction: Why Most Amazon Sellers Are Wasting Money on PPC in 2025 Most Amazon sellers are unknowingly hemorrhaging money through their PPC campaigns in 2025. Research reveals that sellers waste between 20-50% of their ad spend without realizing it, with some reports indicating that most sellers lose 20-30% of their advertising budget to ineffective strategies
Nassuf Introduction: Why Amazon DSP is the Next Evolution of Amazon Advertising For years, Amazon sellers have relied on Sponsored Products and Sponsored Brands to capture shoppers already searching for their products. But as Brent Zahradnik, founder of Amazon Pathfinder, explains in his recent interview, this approach only targets the bottom of the funnel—people who already
