We crossed €100k/month without letting TACOS drift. That was the main...
Crossing €100k/month with TACOS under control
Dietary supplements
CASE STUDY
$30,000 US Launching with 2.5% TACOS
TACOS
2.5%TIME SAVED
4h / weekREVENUE GAIN
$25k in 30 daysIntroduction
About
How an experienced entrepreneur launched a new brand from 0 to $30k in less than 30 days
Industry
Professional Tools
Marketplaces
🇺🇸
Key metrics
- From 0 to $25k revenue in 30 days
- Super profitable: Only 2.5% TACOS
- Best seller badge in 3 weeks
The context
Gauthier is an experienced entrepreneur.
He has done a lot of e-commerce on Shopify, but never on Amazon.
His goals:
- Launch his store and brand in the US with a professional product
- Reach $10,000 revenue the first month
- Ideally 10% TACOS for the launch
I have a lot of experience in Shopify… but never sold on Amazon
The problem
Gauthier invested heavily in R&D and design. He knew how important it was to have a top-tier listing with strong creative.
But his main concern was making sure his ad strategy was as professional as his product and creative work.
At the same time, he wanted to save time while still clearly understanding what was happening with his PPC.
Implementation with PPC Assist
Gauthier choosed the managed plan so we can handle everything.
Our goal was to make sure we take advantage out of the honey money, to rank fast on the main keywords.
- We created a 5 campaigns structure with sponsored product (auto, exact, phrase, category and product campaign) with PPCAssist's Launch Assist
- Added 6 mores campaigns to fully cover the result page with sponsored brand campaigns (video, store...) and dedicated business campaigns
- Applied the Smart Fox strategy with a 10% TACOS goal
- Pre-loaded the campaigns with specific keywords and competitors from the brand analytics through PPCAssist's market analysis dashboard.
- Automated the bid adjustments actions while keeping the keyword harvesting under control.
The results
Thanks to the very good listings, creatives and this ad strategy, we got way better results than expected!
✅ Achieved $25,000 revenue the first month (the goal was $10k)
✅ Maintain a very low TACOS of only 2.5% thanks to precise bid adjusments
✅ Got the "Best Seller" badge in week 3.
❌ Went out of stock due to this very successful launch
Their responsiveness is outstanding. Three team members manage my account across different time zones.
Want to achieve the same results?
Apply your PPC strategies more efficiently, without losing control.
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We crossed €100k/month without letting TACOS drift. That was the main...
Crossing €100k/month with TACOS under control
Dietary supplements
We needed to scale fast during seasonality... we did.
Autonomous growth across FR/IT/ES
Home & Garden accessories
We won more share on the keywords that matter and kept efficiency...
Defending a category leader against competition
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