I have a lot of experience in Shopify… but never sold on Amazon
Gauthier
New US Amazon Seller
CASE STUDY
+€77,000 with well-managed video campaigns
TACOS
15.55%REVENUE GAIN
+€77.8k / 30dIntroduction
About
Home & garden accessories seller (firewood, BBQ and outdoor products) running autonomously on PPC Assist.
Category
Home & Garden accessories
Marketplaces
🇫🇷 🇮🇹 🇪🇸
Key metrics
Last 30 days: €77.8k sales, €11.0k ad spend, 15.55% TACOS.
Last 90 days: €157.6k sales, €22.7k ad spend, 15.87% TACOS.
The context
Seasonal demand in Home & Garden means the account needs to move fast when volume spikes. The goal was simple: stop plateauing, but mainting profitability.
We needed to scale fast during seasonality... we did.
The challenge
Growth was limited by standard strategy and budget spread across too many queries. The priority was to find what converts, then concentrate spend without losing profitability.
What they did
Video-first structure. Launched new video campaigns from Video to Store and Video to Product, targeted by keywords and ASINs. Rolled out auto video across the full catalog using Amazon Video Builder to test quickly.
Query intelligence. Analyzed Search Query Performance in Brand Analytics, identified the most profitable terms, and reinforced budgets on high-visibility, high-conversion keywords.
Conversion levers. Set up promotions and cart-abandonment offers to lift conversion rate.
Bids, budgets and audiences. Increased bids during seasonality, adjusted budgets based on ROAS, and boosted Amazon audiences with a specific focus on New-to-Brand.
The results
In the last 30 days, the account generated €77.8k in sales with 15.55% TACOS. Over 90 days, it reached €157.6k in sales with 15.87% TACOS, while scaling video coverage and concentrating spend on proven demand.
Video helped us unlock volume, and shifting spend to the queries that convert kept TACOS under control.
Want to achieve the same results?
Apply your PPC strategies more efficiently, without losing control.
Case Studies
We crossed €100k/month without letting TACOS drift. That was the main...
Crossing €100k/month with TACOS under control
Dietary supplements
We won more share on the keywords that matter and kept efficiency...
Defending a category leader against competition
Posture correction devices
We stayed profitable by following the assistant recommendations.
A profitable multi-market Amazon growth story
Consumer products
Having the full funnel from day one made execution simple. We could...
A fast Amazon launch in Mexico
Consumer products
Brand Video changed the visibility. We took more placements and...
Udream: reinforcing brand dominance in Mexico
Consumer brand
Increasing budget is easy. Keeping TACOS stable while doing it is the...
+€29,000 net revenue gain in 1 year.
Tools & hardware
The caps kept us safe while we pushed harder. We got more visibility...
Hitting 6-figures/month with 10% TACOS
Sports & wellness
I couldn’t live without it anymore.
Mallaury
Founder @ GMWeb
I have a lot of experience in Shopify… but never sold on Amazon
Gauthier
New US Amazon Seller
We crossed €100k/month without letting TACOS drift. That was the main...
Crossing €100k/month with TACOS under control
Dietary supplements
We won more share on the keywords that matter and kept efficiency...
Defending a category leader against competition
Posture correction devices