I have a lot of experience in Shopify… but never sold on Amazon
Gauthier
New US Amazon Seller
CASE STUDY
Hitting 6-figures/month with 10% TACOS
TACOS
10%TIME SAVED
128h 28mnREVENUE GAIN
128,000€ in a yearIntroduction
About
A French sports & wellness brand selling in the US, France and Germany, with a deliberate focus on Germany.
Category
Sports & wellness
Marketplaces
🇺🇸 🇫🇷 🇩🇪
Key metrics
Strategic focus: Germany only.
Approach: Brand Video + Daily Budget Caps + Crocodile Growth Strategy.
The context
We made a clear strategic choice: focus exclusively on Germany, the most promising market for this brand. The goal was to boost visibility and keep profitability tight in a very competitive environment.
We decided to stop spreading the budget and go all-in on Germany. That is where the opportunity was.
The challenge
Scaling in Germany can quickly inflate spend. We needed more brand presence and more share against competitors, without letting TACOS drift.
What we did
Brand Video. Ran brand-centered video campaigns to strengthen recognition and win more placements on German search and product pages.
Daily Budget Caps. Set strict daily caps per product to keep profitability protected during growth.
Growth Crocodile. Took a more aggressive stance on strategic keywords and direct competitors to capture share on a fast-growing market.
The results
A stronger brand presence in Germany, tighter TACOS control, and a meaningful gain in market share on strategic queries. The refocus made execution clearer and growth more efficient.
The caps kept us safe while we pushed harder. We got more visibility and took share without losing control.
Want to achieve the same results?
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I couldn’t live without it anymore.
Mallaury
Founder @ GMWeb
I have a lot of experience in Shopify… but never sold on Amazon
Gauthier
New US Amazon Seller
We crossed €100k/month without letting TACOS drift. That was the main...
Crossing €100k/month with TACOS under control
Dietary supplements
We needed to scale fast during seasonality... we did.
Autonomous growth across FR/IT/ES
Home & Garden accessories