I have a lot of experience in Shopify… but never sold on Amazon
Gauthier
New US Amazon Seller
CASE STUDY
Defending a category leader against competition
Introduction
About
A posture correction devices seller running on PPC Assist with Crocodile Growth Strategy.
Category
Posture correction devices
Marketplaces
🇫🇷 🇩🇪
Key metrics
Objective: develop revenue while keeping TACOS under control.
The context
The account was already leading its category. The goal was to consolidate and extend that lead in France and Germany, with maximum visibility on Amazon search.
We were already leading the category. The goal was to keep that lead and take more space on the search page.
The challenge
Winning more impressions usually increases CPC and spend. The challenge was to grow dominance without breaking efficiency, and to keep a stable ROAS while protecting the top positions.
What we did
Video to Store. Built video campaigns driving to the Store, aiming for the best placements and full-page visibility across search results.
CPC and impression share control. Reduced CPC on low-performing placements and increased bids only on strategic queries to gain share against competitors without overspending.
Daily bid adjustments. Used the Ads Assistant for daily, performance-based bid tuning to secure top positions.
Crocodile Growth strategy. Kept the focus on growing revenue and strengthen positions.
The results
Higher visibility and a stronger share of impressions on strategic queries, while keeping ROAS stable. The account reinforced its dominant position without losing control of efficiency.
We won more share on the keywords that matter and kept efficiency stable at the same time.
Want to achieve the same results?
Apply your PPC strategies more efficiently, without losing control.
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I have a lot of experience in Shopify… but never sold on Amazon
Gauthier
New US Amazon Seller
We crossed €100k/month without letting TACOS drift. That was the main...
Crossing €100k/month with TACOS under control
Dietary supplements
We needed to scale fast during seasonality... we did.
Autonomous growth across FR/IT/ES
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