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Amazon Ads, written by people who run the campaigns.

Guides, monthly benchmarks from aggregated account data, and conversations with sellers and agencies.

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Amazon Brand Protection in 2025: Expert Tips With David Miller to Stop Counterfeiters, Hijackers & Avoid Suspensions

Introduction: David Miller’s Expert Guide to Amazon Brand Protection in 2025 When success strikes on Amazon, so do the copycats. As David Miller, an experienced Amazon seller attorney with nearly a decade of expertise in intellectual property and brand protection, explains in our latest expert interview, “When a brand is seeing success, that’s when others

Amazon Ads 7 min read
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AI for Amazon Sellers in 2025: Expert Strategies with Joanna Lambadjieva

Introduction: Why Amazon Sellers Can’t Afford to Ignore AI in 2025 The competitive landscape on Amazon has fundamentally shifted in 2025. As Joanna Lambadjieva, AI expert and founder of Amazing Wave, warns in her recent interview: “If you are not using something like ChatGPT Deep Research, you’re missing out. If you’re not using your Amazon

Amazon Ads 7 min read
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How to Succeed on Amazon in 2025: PPC, TikTok Shop & Creator Growth with Mina Elias

Introduction: Why 2025 Is Make-or-Break for Amazon Sellers The Amazon marketplace landscape has fundamentally shifted in 2025, creating both unprecedented challenges and opportunities for sellers. What once worked with simple keyword optimization and standard PPC campaigns is no longer sufficient to maintain competitive advantage in today’s saturated environment. Amazon’s algorithm has evolved dramatically, now heavily

Amazon Ads 8 min read
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Amazon PPC Optimization 2025: Data, Rule-Based, and AI Strategies with Alexander Ramelow

Introduction: Alexander Ramelow’s Data-Driven Amazon Advertising Philosophy In the rapidly evolving landscape of Amazon advertising, Alexander Ramelow stands out as a performance-driven pioneer whose data-centric approach has consistently delivered results for over 40 brands across Europe. As the founder of a German-based Amazon agency, Ramelow has developed a philosophy that challenges conventional wisdom about campaign

Amazon Ads 7 min read
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Amazon Prime Day Strategies: Sean Stone’s Proven Checklist for Profitable PPC, Inventory, and Promotions

Introduction: Your Prime Day Game Plan for Maximum Profits Think Prime Day equals thin margins and minimal profits? Sean Stone, founder of a successful Amazon PPC agency with over 8 years of Prime Day experience, is here to shatter that misconception. As someone who’s navigated Prime Day transformations from a two-day event to 2025’s extended

Amazon Ads 8 min read
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How to Hire for Your Amazon Business: Lessons from Lada Khazanov

Introduction: From Amazon Seller Success to Hiring Disasters – Why Getting Your First Hire Right Matters Every Amazon seller’s growth story includes that pivotal moment when doing everything yourself becomes impossible. For Lada Khazanov and her husband Pavel, founders of what would become Talents Boutique, that reality hit hard when their first hire walked away

Amazon Ads 7 min read
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How to Build and Scale an Amazon Ads Team in 2025: Lessons from Elizabeth Greene

Introduction: From Stay-at-Home Mom to Managing 35+ Brands Elizabeth Greene’s journey exemplifies how passion and necessity can create extraordinary success in the Amazon ecosystem. Starting as a homeschooling mother of six, Greene discovered Amazon selling while searching for online opportunities that would allow her family to work together. Her initial success as a seller—particularly with

Amazon Ads 7 min read
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Scaling Amazon Consumables in 2025: Advanced PPC, Subscribe & Save, and CRO Strategies with Sean Stone

Introduction: The Golden Age of Amazon Consumables According to Amazon expert Sean Stone, we’re currently experiencing the “golden age of selling consumables on Amazon” – and most sellers haven’t realized it yet. For brands selling supplements, pet food, beauty products, and other repeat-purchase items, 2025 presents unprecedented opportunities to dominate rankings and build recurring revenue

Amazon Ads 7 min read